Question: How will you use your present customer base to improve sales and build your future customer base? Answer: By using the most cost-effective form of advertising, Promotional Products!
By giving Promotional what to current customers you will create long-term relationships with them. You will create new customers by word of mouth advertising from your current customers by handing these out. You will increase sales by using them as a free of charge give away when someone buys a certain product or service and you will can also increase return visits from your current customers.
Here is a scenario of how giving an ongoing customer a " freebie" can perform just that. You possess a car Parts Store, it is the beginning of the year, and you desire to start the brand new year off with a bang. You tell every customer that will come in to your store which you have a January special ( or any type of special you wish to present) on product "X" ( this can be a targeted product you offer, it may be a product that's popular, cheap, or something that could be bought a couple of times throughout the year such as a bundle of rags, pack of batteries, auto air fresheners, and even when they spend some money on their transaction, you select). Let your visitors know that you're offering a free gift with every transaction made. Now when that customer buys that product, or spends a certain amount, they will get a free Collapsible Can Coolie which has your organization name and logo along with the current NASCAR schedule printed onto it. So, what just happened?
First, you got your customer to many likely buy a product or service, or spend a bit more money that has been not on their original list if they walked in your store. It has created an "up sell" and you accomplished it without pressuring your client.
Second, you just gave away a Promotional Product that's reusable for your customer for all of those other race season, and in many cases even longer since it is a something they are able to use besides just during the race season. This implies your customer and possibly other potential customers will be seeing your business name and logo whenever they use that Can Coolie. That is more "free advertising".
Third, you have a customer given that is anticipating the idea they might receive another new cool gift on their next stop by at your store, and they may even generate a friend or family member just to get an extra gift for themselves or to give to another person. This would be considered a Promotional Product you give away for the "February Special", Valentines Special, or what ever the occasion you need to present. Customers want to get something free of charge, especially when these were planning on buying something from your store to begin with. This can help create "repeat business" from your own current customers.
Here's your part two of the aforementioned scenario. It's Sunday morning as well as your customer is finding your way through the big NASCAR race. She or he gets the barbecue going, a cold refreshment in their coolie, because of you, and their friends have just arrived. One of many guest notices your client is sporting an awesome collapsible Can Coolie. That's when they ask, "Hey, where did you obtain that, and how can I get one?" Your customer then responds with "I acquired this at (your business name) for free when I bought (product X or service X)". What just happened?
Your current customer just gave you free "word of mouth advertising" for your business to a potential new client, who will hopefully stop by your organization so they too can get a free collapsible Can Coolie for another race party. Now you have "up sold" two customers, possibly created more free "word of mouth advertising", and picked up a new customer who will likely help you gain more clients later on. And the procedure continues on and on. That is only one of several scenarios that could take place with just one Promotional Product you hand out.
This sort of interaction could take place in a park setting, at a pastime, on a fishing expedition, going for a road trip, just focusing on an automobile in the garage, or so many other simple scenarios that happen in your customers everyday life. Imagine if you used six to twelve different Promotional items or apparel through the year for a monthly special. A special gift to celebrate your sixth month, first year, or annual business anniversary date,. A Seasonal "free give away" for the beginning of Winter, Spring, Summer, and Fall.
You could support your neighborhood Little League Baseball Team with hats, High school Football Team with shirts, the towns Women's College Volleyball Team with season magnetic schedules, or your big time Professional NFL, NBA, or NHL Team with key chains or cups showing their schedules.
You could provide a Promotional Product for each holiday through the entire year, to celebrate New Years Eve handing out a mini pom pom. On Valentines Day try handing out a heart shaped box of candy. St Patrick's Day is always a perfect time to try beer mug or shot glass.For Easter mini baskets with goodies are always a large hit with the kids. Mother's Day could be a coffee mug saying Your a #1 mom with us at... Then your logo. Father's Day can be quite a big one by offering a nice tape measure or really cool tool pen. In the event that you really want create a buzz in the community, hand out a BBQ utensil set for Fourth of July. When Halloween rolls around Halloween tote bags are always cooler than mom's pillow case. Thanksgiving is really a perfect time and energy to start offering next years wall calendars. You then got your final Holiday " Freebie" of the entire year, where you can print "Seasons Greeting or Happy Holidays on a wide variety of cool things to hand out.
Every time you give away a Promotional Product, you just gave an ongoing or new customer a justification to continue to select your business over your competitor's business. You have given your business a chance to create new customers through "person to person advertising" from your current customers. You have created more sales by offering a special that most likely was not on your customers list to buy. What's really exciting is you'll begin to build and keep maintaining a custom base that will look forward to employing you for years ahead, and maybe even create a friendship or two which will last for years.
Don't forget that while accomplishing all of this, that Promotional Product that you handed out is an extremely cost-effective form of advertising, a tax write off for the business, and a "many thanks" to your customer for his or her business.
When you sit down to plan your advertising cover your business this year, think about what a straightforward promotional give away can do for your business. Be creative and use Promotional items and apparel that do the following;
Will appeal to your customer base? Could it be a product your customer can use a lot more than just once, and is visible to other potential clients?
Does it fit with what your business provides? If you have an auto repair business try a License Plate Frame, Pocket Screw Driver, LED flashlight key chain, or Ice scraper. In the event that you own a Hair Salon, perhaps a hair brush, compact mirror, sample sanitizer, or day planner for the client to keep future hair appointments in.
Will your "Freebie" develop a buzz with others, like "Hey where did you obtain that 12 inch Giant Rubber Grip Pen, How do i get one of those T-shirts or Caps, etc.
Does your "free hand out" have all of the right information printed in it? Your business name & logo, a telephone number or address to get you, your website, and a personalized message to your customer like "A particular thanks from... " "We appreciate your organization at... , your #1 around at... , or " Happy holidays from... ". Just a little message can go quite a distance and become remembered by your visitors.
Think about just how many Promotional Products you need to order. How Browse around this site visit your store on a daily, weekly and monthly basis. work out how most are usually return customers and just how many are potential clients. This way when you order for a particular special giveaway like a "January Special" or Holiday, you have sufficient to hand out through out the entire month. You don't want to order too many products, but you want to make sure to can cover the complete month or close to. You can always discover a way to hand the extras left over from the certain "special" you ran. It is possible to give them to your local schools, boy & girls club, YMCA, shelters, charities, or save them for the next special you run.
Make a anticipate how you are likely to distribute your Promotional items. Hand them out with every transaction made. Give them away once the customer spends some money or buys a particular product. Send one out with every mail order. Donate to local schools, charities, fun raisers, and events, that is a great way to delivery a mass amount of "Freebies" very quickly. An example will be rulers or #2 pencils for elementary schools, schools can always utilize extra school supplies at hand out to their students and parents appreciate your kindness and community involvement.
Always ask your Promotional Merchandise Sales Person to provide you with ideas and find out these questions if you need help. For those who have an experienced sales rep who knows what they're doing and wants to keep you as a long-term client who continues to re order, they will be happy to help you.
Just in case you don't see the big picture about how exactly Promotional Products can assist you do more than just advertise your organization, here is a little reminder of a GREAT Promo item success story in 1979 the McDonald's restaurant began utilizing a toy presented as "The Treat of the Week", supplying a different toy each week in a Card Board Lunch Box to greatly help create sales for the kids Happy Meal. McDonald's has been just about the most successful businesses in the annals of promotional merchandise selling over 3.5 Billion Happy Meals to date.
Since 1979 every youngster on the globe that passes by a McDonald's with their parents or loved ones demand to stop and get a Happy Meal, usually because they want that toy. Just imagine the word of mouth, up sells, and clients McDonald has found over the years from a simple Promotional Product idea.